Santara Tech is the first of its kind, an incubator providing unprecedented access and insight from the worlds’ leading athletes, coaches, and sports scientists, allowing companies to develop unique products and marketing opportunities.


about

Founded by Olympic and World Champion Kristian Blummenfelt, three-time Ironman World Champion Gustav Iden, world leading endurance coach and data scientist Olav Aleksander Bu and long-time manager, Adam Acworth; Santara Tech provides cutting edge in-field, laboratory and controlled environment product research and development.  

Santara Tech also provides engaging content and activation programmes, driving brand credibility, market validation, revenue growth, awareness, and product education.

what we do

No other team in global sports is bringing together leading experts to work with partners to drive product development, innovation, and performance. Our team comprises not only of Olympic and World Champions, but world leading engineers, sports scientists, human physiologists, and data analysts.

Several UCI World Tour teams and Olympic Federations have said that as a collective we are “leading the way when it comes to driving innovation and performance within the sports endurance world.”

how we do it

Our experience and successes in the last Olympic cycle have significantly informed our approach to R&D. By using gold standard methods and equipment to test on the world’s best athletes in real training and competitive environments, we have developed the means of mining crucial information in environments that really matter.

To achieve this, we have reinvested in research and testing equipment unsurpassed anywhere else in the world. All elements of testing are covered in house, meaning turnover time from idea, to testing, to feedback is typically weeks rather than years.

For our partners this means a huge range of benefits including rapid testing and prototyping, immediate feedback, quick changes to protocols, effective optimisation of products and a clear strategy on how to use a product to develop and perform.

partner benefits

There are several fundamental benefits partners receive when working with Santara Tech, including:

  • Ability to test on and gain feedback from World Champions

  • Create R&D programmes with leading scientists, in and out of training camp

  • Conduct studies in a matter of weeks not years

  • Build stories and share exclusive insights

  • Get access to gold standard equipment

  • Create brand and product credibility

  • Receive significant financial savings

  • Create immediate product validation

Santara Tech works with companies to help activate their partnerships by creating content programmes, digital and social activations, and live events. We work together with partners to:

  • Create content plans and strategy

  • Create engaging marketing programme

  • Deliver all content programmes for the partner

  • Help tell the partners and products story

  • Create bespoke events with the partner

CONTENT & activation

marketing

With access to Kristian Blummenfelt and Gustav Iden, brands are able to leverage their global digital and social media networks inc. Instagram, YouTube, Facebook and Twitter, through partnerships with Santara Tech to reach millions of consumers online and tell their brand and product story.

CHECK OUT OUR LATEST ON SOCIAL MEDIA

CONNECT WITH SANTARA TECH

info@santaragroup.com

Fulham Green,
69-79 Fulham High Street,
London, SW6 3JW