Our experience and successes in the last Olympic cycle have significantly informed our approach to R&D. By using gold standard methods and equipment to test on the world’s best athletes in real training and competitive environments, we have developed the means of mining crucial information in environments that really matter. To achieve this, we have reinvested in research and testing equipment unsurpassed anywhere else in the world. All elements of testing are covered in house, meaning turnover time from idea, to testing, to feedback is typically weeks rather than years.

For our partners this means a huge range of benefits including rapid testing and prototyping, immediate feedback, quick changes to protocols, effective optimisation of products and a clear strategy on how to use a product to develop and performance.